A Trade Organization in Northern California/Nevada         admin@perishablefoodscouncil.com

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BRAND MANAGER

Role and responsibilities

  • Be part of the Long Term strategic plan for the brand. Propose and implement annual plan
  • Leverage research and consumer insights to identify growth opportunities
  • Lead New Products developments : innovation, renovation of products; prepare and coordinate launch NPD
  • Work with outside partners to create and execute communication plans (PR / Social Media)
  • Build on-brand Trade assets to support Sales as well as Consumer assets
    • Manage marketing budget for the brand, spending to ensure spending is within budget and properly allocated. Manage marketing budget and analyze P&L for new products and projects
    • Manage a Creative Marketing Assistant working on all brands
    • Attend marketing events and trade shows to support the brand and increase brand awareness
  • Analyze business results and competitive performance, develop and make recommendations to ensure volume and profit targets are met

Place in organization

  • Reports to the Marketing Director
  • Manages a Creative Marketing Assistant

Experience/Skills Desired

  • Masters / Bachelors Degree in Business with 4+ years’ experience in marketing at a Food / CPG manufacturer - dairy, cheese, desserts.
  • Experience implementing across a range of marketing initiatives such as communication plans, new product development, packaging design, etc.
  • Strong analytic skills and ability to translate analysis into actions
  • Food lover with Strong consumer understanding
  • Persists despite set-backs and works to gain acceptance for ideas.
  • Can partner successfully within teams and cross-functionally to get things accomplished.

Key Performance Indicators

  • Brand Sales and Profitability Target
  • Annual performance plan

POSITION’S LOCATION IS SUNNY SONOMA COUNTY, CALIFORNIA. RELOCATION PACKAGE NOT BUDGETED.

COMPETITIVE BASE SALARY, BONUS, EXCELLENT BENEFIT PACKAGE.

PLEASE CONTACT SEARCH CONSULTANT; DAVID FOCKLER - DAVE@FOCKLER.COM


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